Never Ending Campaign

There is so much about the election that I want to share, but I'll save that retrospective for another time.  Right now, I don't understand why the national political parties or super-pacs don't continue to push their agenda all year, every year.  For example, Trump is going to nominate Rex Tillerson, the president and chief executive of ExxonMobil, to be Secretary of State.  Why don't democrats run ads presenting his qualifications (from their perspective) and ask people to contact their Senator if they think he is a good choice.  The point isn't to actually make somebody change their vote, but it makes that Senator a little more accountable for his votes.  If he votes to approve Tillerson and either he (or the Trump Administration) falters, then the democrats have already planted a seed in the minds of voters that their Senator is not effective.  It is a simplification, but the point is that constant marketing works and I'm shocked that political marketing doesn't overwhelm society all the time.  I don't think this would be very good for society, but it is also inevitable.
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