Master Manipulators

Large business and organizations have access to a level of technology and data that is far beyond almost anyone's capacity to understand. For most businesses, they use this knowledge to make more money, as that is their purpose. Unlike the past, in which companies relied on the quality of their products and the schemes of their marketing teams, today's companies have big data and AI to help them. When you watch a commercial, don't think that is just some guys idea to do something interesting and than a production company made the video. Each and every element of the commercial (colors, voice, text, images, style, editing, etc.) are tested using advanced metrics, surveys, psychology, social sciences, and AI. They test everything against everything, in ways that were impossible a decade ago. They use specific words that connect with their target audience. They are not guessing, they know 100%, which is most likely to work. They are not sharing information with you, they are actively manipulating you based on complex algorithms and billions of bits of data. How to do think Facebook makes so much money, when they offer a free product. They sell data about you (and everyone else) to marketers. They use that data to gain insights into the populations interests, believes, desires, and more. Businesses are starting to be too smart for consumers and it will only get worse.

How many versions of candy crush did they test to make it so additive. They tested thousands of variations to get the one most likely to keep people coming back. They are hacking into our minds and they are only getting better at it. Beware.