Age of Commercials
Commercials have become 30 second, high quality movies. They are produced at such a professional level that they are able to convey almost any message about any product. Although there is entertainment value in this, and some companies are better able to showcase their product, there is a very worrying trend. You might have noticed commercials like this...
This is a beautifully inspiring commercial, but the problem is that it is for big oil (more specifically, The American Petroleum Institute (API), the largest U.S. trade association for the oil and natural gas industry.). Their job is to ensure that huge oil companies can make as much money as possible, regardless of the consequences to anything else. However, the commercial makes it seem like they are wonderful group of artists, models, and explorers. "Oil pumps life" seems like such a lovely concept. They are neither lying, nor telling the trust; this is propaganda in its purest form. Over the next few years, you will see more and more commercials just like this. Every brand, product, or industry will showcase how wonderful they are in 30 highly edited, beautifully directed, entirely contrived seconds. The most despised industries will step into the light and try to change public opinion. And they might not convince everyone, but they will convince some people. It is another form of "alternative facts" and it isn't good for our collective future.
This is a beautifully inspiring commercial, but the problem is that it is for big oil (more specifically, The American Petroleum Institute (API), the largest U.S. trade association for the oil and natural gas industry.). Their job is to ensure that huge oil companies can make as much money as possible, regardless of the consequences to anything else. However, the commercial makes it seem like they are wonderful group of artists, models, and explorers. "Oil pumps life" seems like such a lovely concept. They are neither lying, nor telling the trust; this is propaganda in its purest form. Over the next few years, you will see more and more commercials just like this. Every brand, product, or industry will showcase how wonderful they are in 30 highly edited, beautifully directed, entirely contrived seconds. The most despised industries will step into the light and try to change public opinion. And they might not convince everyone, but they will convince some people. It is another form of "alternative facts" and it isn't good for our collective future.
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